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When brand awareness to be examined used methods; top of mind, spontaneous and aided recall. In this thesis will be spontaneous and top of mind methods be used for, to get an accurate and representative resultant. They will highlight the message that contribute new knowledge to the field, by examining whether a location in top accepted a position as a sidste search results, can contribute to the onset of the consideration set. For this an experiment will of the survey, qualitative interviews, focus group and the experiment professional seo services will occur in subsequent.for to address the issue, a survey will be used. The questionnaire was answered by respondents and many respondents have been used, to allow for generalization of the results to the entire population. With the desire to generalize results, the questionnaire was distributed both online, via social media, email and via physical format. The questionnaire was prepared on the basis of selected theory and existing jokingly schema data in similar studies. This is used jansen, and prospect.
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To investigate brand awareness, will be used 'brand recall' and 'brand recognition'. Brand recall concerns whether consumers remember the brand when it faced clues. Spontaneous responses were used for that use needs as the guiding local business seo principle, by asking identify a search engine that you will use to search for an online store or place to buy these fruits and vegetables see. Bilag jest schedule. This apparent need clear as the need to buy fruits& vegetables. Subsequently, the desire to show the same trend through top of mind, through the question list your e favorite search engines. Subsequently, desired brand recognition examined how consumers are faced with the brand as a guide. Here, consumers will view the logo and the names på search engines which they must answer whether they have used this search engine before, in addition to the search engine currently used.
This issue will show whether occurring positive or negative associations towards the brand. The survey was prepared on the basis of jansen prospect prospect, as well as their own making. In reply to respondents over several places be confronted with a list of results with the objective to get as accurate results in replies to the questions. These results list will among other things be handled for questions. In each of those sections, the individual issues will be showcased. To ensure the quality of the quantitative part of the thesis was based on luck mountain reviewed four criteria; internal validity, external validity, reliability and objectivity. These will be examined below. To ensure the internal validity of the questionnaire was used a sample size of repsondenter gathered through multiple channels, with the aim to create a representative sample.
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Before further analysis of the data, all respondents with no reply or unreliable answers removed. The external validity was assured by the used sample size, where the objective was to hit a broad and representative sample of the population see. Section. For this purpose were used more channels for the collection of respondents, which included both physical and online format. In addition, selected questions small business seo packages from the respondent re-allocated to the respondent, in order to ensure the validity. A representative result appears thus as the purpose of the survey see. Section. The reliability is maintained by the questionnaire has been prepared on the basis of questions from previous studies, and new questions prepared by the author see.
Section and annex. To ensure the quality of existing and new questions, the questionnaire was tested before the broadcast, where minor errors on new issues were corrected. Objectivity is achieved through the use of proven questions see more in addition, the use of data from previous studies, as far as this was possible. In addition, all questions tested by experts and non-experts. One of the first criticisms of the questionnaire is that it uses the results lists see. Annex, and there is the risk that participants choose not to study them, because of the amount of data.if this is the case, there will be the possibility of erroneous results. By use of questionnaire appears the risk that leaking of tracks to respondents through the questions, about what the real purpose of this questionnaire.